01158nam a2200277 a 45000010008000000030009000080080041000170100017000580200023000750200022000980400028001200820014001481000023001622450143001852600043003283000033003715040051004045260008004556500015004637000025004788520041005039420015005449990015005599520153005749520153007270017986BD-DhAAL100407s2003    nyua     b    001 0 eng d  a  2003051511  a0333994361 (cloth)  a033399437X (pbk.)  aDLCcDLCdDLCdBD-DhAAL00a658.82211 aMcDonald, Malcolm.10aMarketing :ba complete guide /cMalcolm McDonald & Martin Christopher ; with Magrit Bass and contributions from Susan Baker & Simon Knox.  aNew York :bPalgrave Macmillan,c2003.  axxv, 556 p. :bill. ;c24 cm  aIncludes bibliographical references and index.  aEEE 0aMarketing.1 aChristopher, Martin.4 aAyesha Abed Library cGeneral Stacks00012ddccBK  c8005d8005  00102ddc4070aBRACULbBRACULcGENd2010-04-07eD. S. Books Internationall4m22o658.8 MCDp3010017987r2021-10-10s2020-01-18t2w2010-04-07yBK  00102ddc4070aBRACULbBRACULcGENd2010-04-07eD. S. Books Internationall5m35o658.8 MCDp3010017986r2025-06-23s2025-05-27t1w2010-04-07yBK