Consumer behavior
Hoyer, Wayne D.
creator
MacInnis, Deborah J.
Dasgupta, Pinaki
text
bibliography
mau
Boston
New Delhi
Houghton Mifflin Co.
Biztantra
c2009.[reprinted]
2009
4th ed.(global text)
monographic
eng
1 v. (various pagings) : ill. ; 26 cm.
Wayne D. Hoyer, Deborah J. MacInnis, Pinaki Dasgupta (Indian Adaptor)
Includes bibliographical references and indexes.
Consumer behavior
658.8/342
654877227543
0618643729 (main student text)
0618731814 (exam copy)
2005936320
DLC
100715
14153871