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  <titleInfo>
    <nonSort>The </nonSort>
    <title>consultant's guide to publicity</title>
    <subTitle>how to make a name for yourself by promoting your expertise</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Franklin, Reece A.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
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      <placeTerm type="code" authority="marccountry">nyu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>John Wiley &amp; Sons</publisher>
    <dateIssued>1996</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xii, 260 p. :ill. ; 24 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Reece Franklin.</note>
  <note>Includes index.</note>
  <subject authority="lcsh">
    <topic>Consultants</topic>
    <topic>Marketing</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Public relations</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Publicity</topic>
  </subject>
  <classification authority="ddc" edition="20">001/.068/8</classification>
  <identifier type="isbn">0471126195 (alk. paper)</identifier>
  <identifier type="isbn">0471126217 (pbk. : alk. paper)</identifier>
  <identifier type="lccn">95045913</identifier>
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    <recordIdentifier>4453821</recordIdentifier>
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