01785nam a2200241 a 450000100090000000800410000901000170005002000180006702000150008504000230010008200190012310000270014224501020016925000160027126000610028730000420034850510330039065000300142365000190145365000340147265000190150670000180152514445604090616s2007    mau           000 0 eng d  a  2006022680  a9780763738914  a0763738913  aDNLM/DLCcDLCdDLC00a362.1068/82221 aSiegel, Michael,cM.D.10aMarketing public health :bstrategies to promote social change /cMichael Siegel and Lynne Doner.  a2nd edition  aSudbury, Mass. :bJones and Bartlett Publishers,cc2007.  axx,608 pages :billustration ;c23cm.0 aEmerging threats to the public's health: the need for social change -- Marketing social change-a challenge for the public health practitioner -- Marketing social change-an opportunity for the public health practitioner -- Emerging threats to the survival of public health -- Marketing public health-a challenge for the public health practitioner -- Marketing public health: an opportunity for the public health practitioner -- Urunana: radio health communication: a case study from Rwanda -- Marketing public health as an institution: a case study -- Applying marketing principles to public health -- The planning process -- Formative research -- Framing and delivering the message: crafting communication strategies --Translating strategy into tactics -- Working with partners, allies, coalitions, and intermediaries -- Promotional materials and activities -- Monitoring and refining implementation: process evaluation tools -- Outcome evaluation issues and designs --Overview of common theories and marketing research methods. 0aPublic healthxMarketing.12aPublic Health.22aMarketing of Health Services.22aSocial Change.1 aDoner, Lynne.