strategies to promote social change Siegel, Michael M.D creator Doner, Lynne. text mau Sudbury, Mass Jones and Bartlett Publishers c2007 2007 2nd edition monographic eng

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xx,608 pages : illustration ; 23cm. Emerging threats to the public's health: the need for social change -- Marketing social change-a challenge for the public health practitioner -- Marketing social change-an opportunity for the public health practitioner -- Emerging threats to the survival of public health -- Marketing public health-a challenge for the public health practitioner -- Marketing public health: an opportunity for the public health practitioner -- Urunana: radio health communication: a case study from Rwanda -- Marketing public health as an institution: a case study -- Applying marketing principles to public health -- The planning process -- Formative research -- Framing and delivering the message: crafting communication strategies --Translating strategy into tactics -- Working with partners, allies, coalitions, and intermediaries -- Promotional materials and activities -- Monitoring and refining implementation: process evaluation tools -- Outcome evaluation issues and designs --Overview of common theories and marketing research methods. Michael Siegel and Lynne Doner. Public health Marketing Public Health Marketing of Health Services Social Change 362.1068/8 9780763738914 0763738913 2006022680 DNLM/DLC 090616 14445604