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Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. by
  • Clow, Kenneth E
  • Baack, Donald
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004.[Reprinted]
Other title:
  • Integrated advertising, promotion, and marketing communications
Availability: Items available for loan: Ayesha Abed Library (5)Call number: 659.1 CLO, ...

Collins Dictionary : Marketing / Charles Doyle. by
  • Doyle, Charles
Material type: Text Text; Format: print
Publication details: Glasgow : Harper Collins, 2003
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 DOY.

Marketing, sales and customer services : understanding the theory and practice of selling through service / Charley Watkins. by
  • Watkins, Charley
  • Institute of Financial Services (Great Britain)
Material type: Text Text; Format: print
Publication details: Canterbury : New Delhi : Institute of Financial Services ; A.I.T.B.S. Publishers & Distributors, 2002 [reprinted 2002]
Other title:
  • Marketing, sales & customer service
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 332.10688 WAT.

Online customer care : applying today's technology to achieve world-class customer interaction / by Michael Cusack. by
  • Cusack, Michael, 1955-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Milwaukee, Wis. : India : ASQ Quality Press ; Infotec Standards, c1998
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.812 CUS.

Retail marketing management / David Gilbert. by
  • Gilbert, David, 1947 Mar. 2-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow; New York : New Delhi : Financial Times/ Prentice Hall ; Prentice Hall of India, 1999 [reprinted 2005]
Availability: Items available for loan: Ayesha Abed Library (5)Call number: 658.87 GIL, ...

The marketing challenge / Laura Mazur, Annik Hogg. by
  • Mazur, Laura
  • Hogg, Annik
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Wokingham, England ; Reading, Mass. : India : Economist Intelligence Unit ; Addison-Wesley ; Universities Press, 1993
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 MAZ.

"This business has legs" : how I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story / Peter Bieler with Suzanne Costas. by
  • Bieler, Peter, 1943-
  • Costas, Suzanne
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : John Wiley, c1996
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 659.143 BIE. Savar Campus Library (1)Call number: 659.143 BIE.

101 ways to get more business / Timothy R.V. Foster. by
  • Foster, Timothy R. V
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : USB publishers Distr. Ltd., 1992. [reprinted 1998]
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 FOS.

International marketing research / V. Kumar. by
  • Kumar, V, 1957-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. ; New Delhi : Prentice Hall \ Pvt. Ltd., c2000. [reprinted]
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.848 KUM. Not available: Ayesha Abed Library: Lost (1).

Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by
  • Perreault, William D
  • McCarthy, E. Jerome (Edmund Jerome)
Series:
Edition: Twelve edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1996
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 PER.

Marketing : an introduction / Gary Armstrong, Philip Kotler. by
  • Armstrong, Gary (Gary M.)
  • Kotler, Philip
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, c2003
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 ARM.

Marketing management / Richard P. Bagozzi ... [et al.]. by
  • Bagozzi, Richard P
  • Rosa, Jose Antonio
  • Celly, Kirti Sawhney
  • Coronel, Francisco
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1998
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 MAR.

Marketing management / Michael R. Czinkota, Masaaki Kotabe. by
  • Czinkota, Michael R
  • Kotabe, Masaaki
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati : South-Western College Pub., c2001
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 CZI. Not available: Ayesha Abed Library: Checked out (1).

A manual for culturally-adapted social marketing : health and population / edited by T. Scarlett Epstein. by
  • Epstein, T. Scarlett (Trude Scarlett)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Thousand Oaks : Sage Publications, 1999
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 MAN.

Market-based management : strategies for growing customer value and profitability / Roger J. Best. by
  • Best, Roger J
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. ; New Delhi : Pearson/Prentice Hall of India pvt. Ltd., c2005.[reprinted 2006]
Availability: Items available for loan: Ayesha Abed Library (5)Call number: 658.8 BES, ...

Essentials of marketing communications / Jim Blythe. by
  • Blythe, Jim
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : FT/Prentice Hall, 2006
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 BLY.

Marketing management : a strategic, decision-making approach / Harper W. Boyd, Jr. ... [et al.]. by
  • Boyd, Harper W
  • Walker, Orville C
  • Mullins, John
  • Larreche, Jean-Claude
Series:
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2002
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 BOY.

Value-based marketing for bottom-line success : 5 steps to creating customer value / J. Nicholas De Bonis, Eric Balinski & Phil Allen. by
  • DeBonis, J. Nicholas
  • Balinski, Eric W
  • Allen, Phil, 1953-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; New Delhi : McGraw-Hill, c2003
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 DEB.

Contemporary marketing 1999 / Louis E. Boone, David L. Kurtz by
  • Boone, Louis E
  • Kurtz, David L
Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New york : The Dryden Press, c1999
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 BOO.

Market research in practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan. by
  • Hague, Paul N
  • Hague, Nick, 1974-
  • Morgan, Carol-Ann, 1958-
Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Sterling, VA : Kogan Page, 2004
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.83 HAG.

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