Refine your search
Availability
-
Authors
- Aaker, David A. (2)
- Albaum, Gerald S. (1)
- Bechtold, Alan R. (1)
- Chien, Charles S. (1)
- Chopra, Sunil (2)
- Cravens, David W. (3)
- Doyle, Peter (1)
- Guiltinan, Joseph P. (2)
- Hasan, Khalid (1)
- Keller, Kevin Lane (4)
- Kotler, Philip (8)
- McCarthy, E. Jerome (7)
- Meindl, Peter (2)
- Moutinho, Luiz (1)
- Paul, Gordon W. (2)
- Perreault, William D. (6)
- Peterson, Robert A. (1)
- Piercy, Nigel (2)
- Sheth, Jagdish N. (2)
- Winer, Russell S. (1)
- Show more
- Show less
-
Holding libraries
-
Home libraries
-
Item types
- 1 hour loan (2)
- AV Materials (CD, DVD, Video Cassette etc) (1)
- Book (60)
- E-Book (1)
-
Locations
- Circulation Desk (2)
- General Stacks (59)
- Special Section (2)
-
Series
- Chapman & Hall/CRC the R series (1)
- McGraw-Hill series in marketing (3)
- McGraw-Hill/Irwin series in marketing (2)
- Research report series (1)
- The Irwin series in marketing (4)
- The Marketing series (1)
- The McGraw-Hill/Irwin series in marketing (1)
- The Prentice Hall international series in marketin... (1)
- Wharton Executive Essentials (1)
- Show more
- Show less
-
Topics
- Branding (Marketing) (2)
- Business & finance (2)
- Consumer satisfaction (2)
- Customer services (5)
- Delivery of goods (2)
- Electronic commerce (1)
- Export marketing (8)
- Industrial procurement (2)
- International trade (1)
- Internet advertising (1)
- Internet marketing (2)
- Internet publishing (1)
- Management (5)
- Marketing (49)
- Marketing channels (3)
- Materials management (2)
- Physical distribution of goods (3)
- Product management (1)
- Show more
- Show less