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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by
  • Keller, Kevin Lane, 1956-
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. New Delhi : Prentice Hall c2003
Availability: Items available for loan: Ayesha Abed Library (6)Call number: 658.827 KEL, ... Savar Campus Library (2)Call number: 658.827 KEL, ... Not available: Ayesha Abed Library: Lost (1).

Strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer. by
  • Kapferer, Jean-Noël
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Sterling, VA. ; New Delhi : Kogan Page ; 1997 [reprinted 2003]
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8343 KAP.

Brands and firebrands : insights from experts / edited by Braj Mohan Chaturvedi. by
  • Chaturvedi, Braj Mohan
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : ICFAI, 2003 [reprinted 2004]
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.827 BRA.

Corporate branding : concept and cases\ edited by K Suresh by
  • Suresh, K
Edition: 1. edition.
Material type: Text Text; Format: print
Publication details: Hyderabad,India : ICFAI University press, 2005
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.827 COR.

Superbrands Bangladesh : an insight into some of Bangladesh's strongest brands Vol.1, by
  • Brandzeal Consultancy Ltd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Bangladesh : Superbrands ; Bangla Superbrand Ltd., 2010
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8270941 SUP.

The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer. by
  • Kapferer, Jean-Noël
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2012
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8343 KAP.

Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler. by
  • Tybout, Alice M
  • Calkins, Tim
  • Kellogg School of Management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2005
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.827 KEL. Institute of Governance Studies (1)Call number: 658.827 KEL.

Managing brand equity : capitalizing on the value of a brand name / David A. Aaker. by
  • Aaker, David A
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991
Availability: Items available for loan: Savar Campus Library (1)Call number: 658.827 AAK.

Global brand power : leveraging branding for long-term growth / Barbara E. Kahn. by
  • Kahn, Barbara E
Series: Wharton Executive Essentials
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia : Wharton Digital Press, c2013
Availability: Items available for loan: Ayesha Abed Library (2)Call number: 658.827 KHA, ...
  (1 votes)
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob by
  • Keller, Kevin Lane, 1956-
Edition: Fourth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston ; India : Pearson India Education Services Pvt. Ltd, c2015 [second Impression 2016]
Availability: Items available for loan: Ayesha Abed Library (18)Call number: 658.827 KEL, ... Not available: Ayesha Abed Library: Checked out (1). Ayesha Abed Library: Lost (1).
  (1 votes)
Bond markets, analysis, and strategies / Frank J. Fabozzi. by
  • Fabozzi, Frank J [author.]
Edition: Ninth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, 2016
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 332.6323 FAB.

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