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Consumer behavior : buying, having, and being / Michael R. Solomon, Saint Joseph's University.

By: Material type: TextTextPublisher: Chennai ; Delhi : Pearson, 2016Edition: Eleventh EditionDescription: xxii, 582 pages : illustrations ; 29 cmISBN:
  • 9780133450897
  • 9789332557468
  • 0133450899
Subject(s): DDC classification:
  • 658.8342 23
LOC classification:
  • HF5415.32 .S6 2015
Contents:
Buying, having, and being: an introduction to consumer behavior -- Decision making and consumver behavior -- Cultural influences on consumer decision making -- Consumer and social well-being -- Perception -- Learning and memory -- The self -- Attitudes and persuasion -- Group and situation effects on consumer behavior -- Consumer identity I: sex roles and subcultures -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media and fashion.
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Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode Item holds
Book Book Ayesha Abed Library General Stacks Ayesha Abed Library General Stacks 658.8342 SOL (Browse shelf(Opens below)) 1 Available 3010031160
Book Book Ayesha Abed Library General Stacks Ayesha Abed Library General Stacks 658.8342 SOL (Browse shelf(Opens below)) 2 Available 3010031161
Book Book Ayesha Abed Library Processing Center Ayesha Abed Library Processing Center 658.8342 SOL (Browse shelf(Opens below)) 3 Available 3010031162
Book Book Ayesha Abed Library General Stacks Ayesha Abed Library General Stacks 658.8342 SOL (Browse shelf(Opens below)) 4 Available 3010031163
Book Book Ayesha Abed Library General Stacks Ayesha Abed Library General Stacks 658.8342 SOL (Browse shelf(Opens below)) 5 Available 3010031164
Total holds: 0

Includes bibliographical references and indexes.

Buying, having, and being: an introduction to consumer behavior -- Decision making and consumver behavior -- Cultural influences on consumer decision making -- Consumer and social well-being -- Perception -- Learning and memory -- The self -- Attitudes and persuasion -- Group and situation effects on consumer behavior -- Consumer identity I: sex roles and subcultures -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media and fashion.

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