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Rural marketing : targeting the non-urban consumer / Sanal Kumar Velayudhan.

By: Material type: TextTextPublication details: New Delhi ; Thousand Oaks, Calif. : Sage, 2007.Edition: Second editionDescription: 249 pages : illustrations ; 22 cmISBN:
  • 9780761935889 (pbk)
  • 9788178297491 (India pbk)
Subject(s): DDC classification:
  • 658.800954/091734 22
Contents:
Rural marketing : opportunities and challenges -- Profile of the rural market -- Rural consumer -- Researching rural markets -- Value offering -- Communicating in the rural market landscape -- Communication : language and culture -- Operationalizing communication strategy : issues and approaches in media -- Retailer as a route to the rural market -- Haats, melas and mobile traders -- Access the rural consumer : emerging channels -- A competitive strategy for rural markets.
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Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode Item holds
Book Book Ayesha Abed Library General Stacks Ayesha Abed Library General Stacks 658.800954091734 VEL (Browse shelf(Opens below)) 1 Available 3010019580
Total holds: 0

Includes bibliographical references and index.

Rural marketing : opportunities and challenges -- Profile of the rural market -- Rural consumer -- Researching rural markets -- Value offering -- Communicating in the rural market landscape -- Communication : language and culture -- Operationalizing communication strategy : issues and approaches in media -- Retailer as a route to the rural market -- Haats, melas and mobile traders -- Access the rural consumer : emerging channels -- A competitive strategy for rural markets.

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