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Marketing research; text and cases / Harper W. Boyd, Ralph Westfall. by
  • Boyd, Harper W
  • Westfall, Ralph L
Edition: Seventh edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill., Delhi: R. D. Irwin; A.I.T.B.S 2002 (reprinted)
Availability: Items available for loan: Ayesha Abed Library (4)Call number: 658.83 BOY, ...
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Marketing management : a strategic, decision-making approach / Harper W. Boyd, Jr. ... [et al.]. by
  • Boyd, Harper W
  • Walker, Orville C
  • Mullins, John
  • Larreche, Jean-Claude
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Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2002
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 BOY.

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