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Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis. by
  • Hoyer, Wayne D
  • MacInnis, Deborah J
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston; Chennai : Houghton Mifflin ; All India Publishers & Distributors, c1999
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8342 HOY.

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Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis, Pinaki Dasgupta (Indian Adaptor) by
  • Hoyer, Wayne D
  • MacInnis, Deborah J
  • Dasgupta, Pinaki
Edition: 4th ed.(global text)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : New Delhi : Houghton Mifflin Co.; Biztantra, c2009.[reprinted]
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8342 HOY.

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