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Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson. by
  • Peter, J. Paul
  • Olson, Jerry C. (Jerry Corrie), 1944-
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Irwin, c2010
Other title:
  • Consumer behavior and marketing strategy
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8342 PET. Not available: Ayesha Abed Library: Lost (1).
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Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson. by
  • Peter, J. Paul
  • Olson, Jerry C. (Jerry Corrie), 1944-
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill education, c2005 [6th reprinted 2011]
Availability: Items available for loan: Centre for Entrepreneurship Development (CED) (1)Call number: 658.8342 PET.

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