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Data mining techniques : for marketing, sales, and customer relationship management / Michael J.A. Berry, Gordon S. Linoff. by
  • Berry, Michael J. A
  • Linoff, Gordon
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Indianapolis, Ind. : Wiley Pub., c2004
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.802 BER.

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Marketing automation : practical steps to more effective direct marketing / Jeff LeSueur. by
  • LeSueur, Jeff, 1956-
Series: Wiley and SAS business series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2007
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.872 LES. Savar Campus Library (1)Call number: 658.872 LES.

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Customer and business analytics : applied data mining for business decision making using R / Daniel S. Putler and Robert E. Krider. by
  • Putler, Daniel S
  • Krider, Robert E
Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boca Raton, FL : CRC Press, 2015 [reprinted]
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.4032855133 PUT.

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