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Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. by
  • Stanton, William J
  • Etzel, Michael J
  • Walker, Bruce J
Series:
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1994
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 STA.

Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta. by
  • Loudon, David L
  • Della Bitta, Albert J
Series:
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1993
Availability: Items available for loan: Ayesha Abed Library (2)Call number: 658.834 LOU, ...

Consumer and business credit management / Robert Cole, Lon Mishler. by
  • Cole, Robert Hartzell
  • Mishler, Lon
Series: The Irwin/McGraw-Hill series in marketing
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw-Hill, c1998
Other title:
  • Consumer & business credit management
Availability: Items available for loan: Savar Campus Library (1)Call number: 658.88 COL.

Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor. by
  • Kinnear, Thomas C, 1943-
  • Taylor, James R. (James Ronald), 1938-
Series: McGraw-Hill series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1991
Availability: Items available for loan: Savar Campus Library (1)Call number: 658.83 KIN.

Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. by
  • Guiltinan, Joseph P
  • Paul, Gordon W
Series: McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1994
Availability: Items available for loan: Savar Campus Library (1)Call number: 658.8 GUI.

Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden. by
  • Guiltinan, Joseph P
  • Paul, Gordon W
  • Madden, Thomas J
Series: McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Companies, c1997
Availability: Items available for loan: Savar Campus Library (1)Call number: 658.8 GUI.

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