000 01242nam a2200313 a 4500
001 15915763
008 110111s2010 nyua b 001 0 eng d
010 _a 2009039009
020 _a9780071267816
020 _a9780073404769 (alk. paper)
020 _a0073404764 (alk. paper)
035 _a(OCoLC)ocn320803664
040 _aDLC
_cDLC
_dYDX
_dCDX
_dDLC
_dBD-DhAAL
082 0 0 _a658.8/342
_222
100 1 _aPeter, J. Paul.
245 1 0 _aConsumer behavior & marketing strategy /
_cJ. Paul Peter, Jerry C. Olson.
246 3 _aConsumer behavior and marketing strategy
250 _a9th ed.
260 _aNew York :
_bMcGraw-Hill Irwin,
_cc2010.
300 _axix, 554 p. :
_bill. ;
_c27 cm.
504 _aIncludes bibliographical references and index.
650 0 _aConsumer behavior.
650 0 _aMarketing.
700 1 _aOlson, Jerry C.
_q(Jerry Corrie),
_d1944-
999 _c10333
_d10333
952 _p3010021690
_40
_eTRIM EDUCATION
_00
_bBRACUL
_10
_o658.8/342 PET
_d2011-01-16
_t1
_70
_cGEN
_2ddc
_yBK
_aBRACUL
952 _p3010021689
_40
_eTRIM EDUCATION
_00
_bBRACUL
_10
_o658.8/342 PET
_d2011-01-16
_t2
_70
_cGEN
_2ddc
_yBK
_aBRACUL