| 000 | 00974nam a2200301 a 4500 | ||
|---|---|---|---|
| 999 |
_c10335 _d10335 |
||
| 001 | 15515247 | ||
| 008 | 110117s2010 njua b 001 0 eng d | ||
| 010 | _a 2008048626 | ||
| 020 | _a9788131731017 | ||
| 020 | _a9780136079415 (casebound : alk. paper) | ||
| 020 | _a0136079415 | ||
| 040 |
_aDLC _cDLC _dYDX _dBTCTA _dYDXCP _dDLC _dBD-DhAAL |
||
| 082 | 0 | 0 |
_a658.8 _222 |
| 245 | 1 | 0 |
_aPrinciples of marketing : _ba south asian perspective / _cPhilip Kotler ... [et al.]. |
| 250 | _a13th ed. | ||
| 260 |
_aUpper Saddle River, N.J. ; _aNew Delhi : _bPearson Prentice Hall, _cc2010. |
||
| 300 |
_axviii, 514, [91] p. : _bill. (chiefly col.) ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references (p. R1-R21) and indexes. | ||
| 526 | _aBBS | ||
| 650 | 0 |
_aMarketing. _917435 |
|
| 650 | 0 |
_aBusiness & finance. _943219 |
|
| 700 | 1 |
_aKotler, Philip. _917436 |
|
| 942 |
_2ddc _cBK |
||