| 000 | 01284nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 13534263 | ||
| 008 | 110120s2005 mdua b 001 0 eng d | ||
| 010 | _a 2004006896 | ||
| 020 | _a0742530671 (cloth : alk. paper) | ||
| 020 | _a074253068X (pbk. : alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhAAL |
||
| 042 | _apcc | ||
| 082 | 0 | 0 |
_a659.1 _222 |
| 100 | 1 | _aApplegate, Edd. | |
| 245 | 1 | 0 |
_aStrategic copywriting : _bhow to create effective advertising / _cEdd Applegate. |
| 260 |
_aLanham, Md. : _bRowman & Littlefield, _cc2005. |
||
| 300 |
_axx, 253 p. : _bill. ; _ccm. |
||
| 504 | _aIncludes bibliographical references (p. [237]-242) and index. | ||
| 650 | 0 | _aAdvertising copy. | |
| 650 | 0 |
_aCopy writers _xVocational guidance _zUnited States. |
|
| 999 |
_c10365 _d10365 |
||
| 952 |
_p3010021867 _40 _eTRIM EDUCATION _00 _bBRACUL _10 _o659.1 APP _d2011-01-23 _t1 _70 _cGEN _2ddc _g4620 tk. _yBK _aBRACUL |
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| 952 |
_p3010021868 _40 _eTRIM EDUCATION _00 _bBRACUL _10 _o659.1 APP _d2011-01-23 _t2 _70 _cGEN _2ddc _g4620 tk. _yBK _aBRACUL |
||
| 952 |
_p3010021869 _40 _eTRIM EDUCATION _00 _bBRACUL _10 _o659.1 APP _d2011-01-23 _t3 _70 _cGEN _2ddc _g4620 tk. _yBK _aBRACUL |
||