| 000 | 01422nam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 12709089 | ||
| 008 | 110130r20052003njua b 001 0 eng d | ||
| 010 | _a 2002021433 | ||
| 020 | _a8120326121 | ||
| 020 | _a0130477222 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhAAL |
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| 042 | _apcc | ||
| 082 | 0 | 0 |
_a659.1 _221 |
| 100 | 1 |
_aWells, William, _d1926- |
|
| 245 | 1 | 0 |
_aAdvertising : _bprinciples & practice / _cWilliam Wells, John Burnett, Sandra Moriarty. |
| 250 | _a6th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2003 [reprinted 2005]. |
||
| 300 |
_axxxii, 599 p. : _bcol. ill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 |
_aBurnett, John, _d1944- |
|
| 700 | 1 |
_aMoriarty, Sandra E. _q(Sandra Ernst) |
|
| 999 |
_c10407 _d10407 |
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| 952 |
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