000			01107nam a2200325 a 4500
001			14285210
008			110130t20102007maua b 001 0 eng d
010			_a 2006043829
020			_a9780070144965
020			_a0070144966
020			_a0073101265 (alk. paper)
020			_a9780073101262
040			_aDLC _cDLC _dC#P _dBAKER _dNLGGC _dDLC _dBD-DhAAL
042			_apcc
082	0	0	_a659.1 _222
100	1		_aBelch, George E. _q(George Edward), _d1951-
245	1	0	_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch, Michael A. Belch & Keyoor Purani
250			_a7th ed. (special indian edition).
260			_aBoston ; _aNew Delhi : _bTata McGraw-Hill Irwin, _cc2010.
300			_axxxiii, 1075 p. : _bcol. ill. ; _c29 cm.
504			_aIncludes bibliographical references and indexes.
650		0	_aAdvertising.
650		0	_aSales promotion.
650		0	_aCommunication in marketing.
700	1		_aBelch, Michael A.
700	1		_aPurani, Keyoor
942	0	0	_04
999			_c10420 _d10420