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001 13922539
008 100206t20092006njua b 001 0 eng d
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082 0 0 _a659.1
_222
100 1 _aWells, William,
_d1926-
245 1 0 _aAdvertising :
_bprinciples & practice /
_cWilliam Wells, Sandra Moriarty, John Burnett.
246 3 _aAdvertising : principles and practice
250 _a7th ed.
260 _aUpper Saddle River, N.J. ;
_aNew Delhi :
_bPearson/Prentice Hall,
_cc2006 [impression 2009].
300 _axxxi, 592 p. ;
_bcol. ill. ;
_c29 cm.
504 _aIncludes bibliographical references (p. 575-580) and index.
650 0 _aAdvertising.
700 1 _aBurnett, John,
_d1944-
700 1 _aMoriarty, Sandra E.
_q(Sandra Ernst)
999 _c10430
_d10430
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