000			01341nam a2200265 a 4500
001			15982263
008			091113s2010 njua b 001 0 eng d
010			_a 2009047256
020			_a9780470537190 (cloth)
040			_aDLC _cDLC _dDLC _dBD-DhAAL
050	0	0	_aHF5415.1265 _b.F678 2010
082	0	0	_a658.8/72 _222
100	1		_aFox, Vanessa, _d1972-
245	1	0	_aMarketing in the age of Google : _ba non-technical guide to search engine strategy / _cVanessa Fox.
260			_aHoboken, N.J. : _bJohn Wiley & Sons, _cc2010.
300			_axiv, 242 p. _bill.; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aHow search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas: opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers: how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next: beyond Google.
650		0	_aInternet marketing.
650		0	_aInternet searching.
650		0	_aWeb search engines.
942	0	0	_01
999			_c10466 _d10466