| 000 | 01740nam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 16219843 | ||
| 008 | 100506s2011 njua b 001 0 eng | ||
| 010 | _a 2010019160 | ||
| 020 | _a9780136074892 | ||
| 020 | _a0136074898 | ||
| 020 | _a9780136074625 | ||
| 020 | _a0136074626 | ||
| 040 |
_aDLC _cDLC _dBD-DhAAL |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.W5476 2011 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 | _aWiner, Russell S. | |
| 245 | 1 | 0 |
_aMarketing management / _cRussell S. Winer, Ravi Dhar. |
| 250 | _a4th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2011. |
||
| 300 |
_axxi, 506 p. : _bcol. ill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aMarketing and the job of the marketing manager -- A strategic marketing framework -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution : personal selling and direct marketing -- Customer relationship management -- Special topic : strategies for service markets. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aDhar, Ravi. | |
| 999 |
_c10712 _d10712 |
||
| 952 |
_p3010022380 _40 _eDevelopment Book Agency _00 _bBRACUL _10 _o658.8 WIN _d2011-04-19 _t1 _70 _cGEN _2ddc _g14350 tk. _yBK _aBRACUL |
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| 952 |
_w2011-04-19 _p3010022381 _r2011-08-18 _40 _eDevelopment Book Agency _00 _bBRACUL _m4 _10 _o658.8 WIN _d2011-04-19 _t2 _70 _cGEN _2ddc _g14350.00 _yBK _s2011-08-04 _l1 _aBRACUL |
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