| 000 | 01417pam a2200325 a 4500 | ||
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| 001 | 4396644 | ||
| 005 | 19921201151633.3 | ||
| 008 | 110526s1993 ilua b 001 0 eng | ||
| 010 | _a 92030863 | ||
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_aHF5415.2 _b.D537 1993 |
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| 100 | 1 |
_aDillon, William R. _91244 |
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| 245 | 1 | 0 |
_aEssentials of marketing research / _cWilliam R. Dillon, Thomas J. Madden, Neil H. Firtle. |
| 260 |
_aHomewood, IL ; _aBoston, MA : _bIrwin, _cc1993. |
||
| 300 |
_axviii, 556 p. : _bill. ; _c26 cm. |
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| 440 | 4 |
_aThe Irwin series in marketing _91245 |
|
| 500 | _a"Free instructor's copy ... Not for sale"--P. 4 colophon. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing research. _91246 |
|
| 700 | 1 |
_aMadden, Thomas J. _91247 |
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| 700 | 1 |
_aFirtle, Neil H. _91248 |
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