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050 0 0 _aHD30.22
_b.K39 2009
082 0 0 _a338.5024/658
_222
100 1 _aKeat, Paul G.
245 1 0 _aManagerial economics :
_beconomic tools for today's decision makers /
_cPaul G. Keat, Philip K.Y. Young, Sreejata Banerjee
250 _a6th ed.
260 _aUpper Saddle River, N.J. :
_bPrentice Hall ;
_aDelhi :
_bPearson,
_cc2011.
300 _axxiv, 551 p. :
_bill. ;
_c26 cm.
504 _aIncludes bibliographical references and index.
500 _aIndian Subcontinent Adaptation
505 0 _aIntroduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions : perfect competition and monopoly -- Pricing and output decisions : monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation and globalization -- Government and industry : challenges and opportunities for today's manager -- Managerial economics in action : the case of the refreshment beverage industry.
650 0 _aManagerial economics.
700 1 _aYoung, Philip K. Y.
700 1 _aBanerjee, Sreejata
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