| 000 | 01200nam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 12136501 | ||
| 008 | 111120s2010 at a b 001 0 eng | ||
| 010 | _a 00340982 | ||
| 020 | _a9781741755992 | ||
| 020 | _a1865082317 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhAAL |
||
| 050 | 0 | 0 |
_aHF5822 _b.S84 2000 |
| 082 | 0 | 0 |
_a659.1019 _221 |
| 100 | 1 | _aSutherland, Max | |
| 245 | 1 | 0 |
_aAdvertising and the mind of the consumer : _bwhat works, what doesn't, and why / _cMax Sutherland and Alice K. Sylvester. |
| 250 | _a3rd ed. | ||
| 260 |
_aSt. Leonards, NSW : _bAllen & Unwin, _c2010. |
||
| 300 |
_axii, 366 p. : _bill. ; _c23 cm. |
||
| 500 | _a"revised 3rd international edition"--Cover. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising _xPsychological aspects. |
|
| 650 | 0 | _aConsumer behavior. | |
| 700 | 1 | _aSylvester, Alice K. | |
| 999 |
_c11452 _d11452 |
||
| 952 |
_p3010023828 _40 _00 _bBRACUL _10 _o659.1019 SUT _d2011-11-21 _t1 _70 _cGEN _2ddc _yBK _aBRACUL |
||
| 952 |
_p3010023829 _40 _00 _bBRACUL _10 _o659.1019 SUT _d2011-11-21 _t2 _70 _cGEN _2ddc _yBK _aBRACUL |
||