| 000 | 00730nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 00025098 | ||
| 008 | 120508s2009 nyua b 001 0 eng | ||
| 020 | _a9780071310987 | ||
| 020 | _a0071310983 | ||
| 040 |
_aBD-DhAAL _cBD-DhAAL |
||
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 |
_aJobber, David, _d1947- |
|
| 245 | 1 | 0 |
_aPrinciples and practice of marketing / _cDavid Jobber. |
| 250 | _a5th ed. | ||
| 260 |
_aLondon ; _aNew York : _bMcGraw-Hill, _c2009 |
||
| 300 |
_axxxi, 1022 p. : _bill. (some col.) ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _zEurope _xCase studies. |
|
| 942 | 0 | 0 | _03 |
| 999 |
_c12153 _d12153 |
||