000			01914nam a2200265 a 4500
001			13652967
008			090611s2004 ii a b 001 0 eng d
010			_a 2004016264
020			_a0761932704 (pbk.)
020			_a8178294230 (India : pbk.)
040			_aDLC _cDLC _dYDX _dYBM _dBAKER _dUKM _dYDXCP _dDLC
082	0	0	_a658.4/036 _222
100	1		_aCorrell, Linda Conway, _d1938-
245	1	0	_aBrainstorming reinvented : _ba corporate communications guide to ideation / _cLinda Conway Correll.
260			_aNew Delhi ; _aThousand Oaks, Calif. : _bResponse Books, _c2004.
300			_a230 p. : _bill. (some col.) ; _c22 cm.
504			_aIncludes bibliographical references (p. [225]) and index.
505	0		_aWhat is brainstorming, anyway? -- Creative aerobics: the corporate/agency tool kit -- Creative aerobic one: the fact factor -- Creative aerobic two: naming names -- Creative aerobic three: how differences attract -- Creative aerobic four: heightening product visibility by raising/razing your sights/sites -- More four/for/fore -- Watch your language: an abstract look at words -- Putting your new tools to work -- Applying creative aerobics to internal communications -- Applying creative aerobics to external communications -- Creative aerobics and print advertising -- Getting in touch with your customers -- Creative aerobics and strategy -- Using the CWP to write ads -- The positioning line: a slogan by any other name -- Creative aerobics and radio advertising -- Creative aerobics and television advertising -- Creative thinking from advertising's best writers.
650		0	_aCreative ability in business.
650		0	_aBrainstorming.
650		0	_aCreative thinking.
999			_c1301 _d1301
952			_w2009-06-25 _p3010013310 _r2009-06-25 _40 _00 _bBRACUL _10 _o658.4/036 COR _d2009-06-25 _t1 _70 _cGEN _2ddc _yBK _aBRACUL