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| 008 | 130617s2013 njua b 001 0 eng | ||
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_aMarketing management / _cPhilip Kotler...[et. al] |
| 250 |
_a14th [ed.] _ba south asian perspective |
||
| 260 |
_aUpper Saddle River, N.J. ; _aNew Delhi. : _bPrentice Hall; _bPearson, _cc2013. |
||
| 300 |
_axxiv, 596, [127] p. : _bcol. ill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aUnderstanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets. | |
| 650 | 0 |
_aMarketing _xManagement. _92130 |
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| 700 | 1 |
_aKotler, Philip. _92131 |
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_2ddc _cBK _09 |
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