000			02044cam a22003254a 4500
001			16555709
005			20130620123131.0
008			130620s2011 nyu b 001 0 eng
010			_a 2010048454
020			_a9780230110267 (hbk.)
040			_aDLC _cDLC _dBTCTA _dYDXCP _dBKL _dCDX _dBWX _dVP@ _dUPZ _dLMR _dC#P _dBDX _dUND _dTULIB _dALAUL _dDLC _dBD-DhAAL
050	0	0	_aHD60 _b.M327 2011
082	0	0	_a658.8 _222
100	1		_aMainwaring, Simon, _d1967- _92186
245	1	0	_aWe first : _bhow brands and consumers use social media to build a better world / _cSimon Mainwaring.
246	3	0	_aHow brands and consumers use social media to build a better world
250			_a1st ed.
260			_aNew York : _bPalgrave Macmillan, _c2011.
300			_avi, 250 p. ; _c25 cm.
504			_aIncludes bibliographical references (p. [233]-244) and index.
505	0		_aTransforming the engine of capitalism -- Redefining self-interest from me first to we first -- The future of profit is purpose -- Creating sustainable capitalism in five ways -- Instilling we first values into capitalism -- Why the world needs a responsible private sector -- How brands build their business and a better world -- How consumers build responsible brands and a better world -- How contributory consumption creates sustainable social change -- The global brand initiative : the future of the private sector.
520			_aA social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.
650		0	_aSocial responsibility of business. _91449
650		0	_aCapitalism. _92187
650		0	_aSocial media _xEconomic aspects. _92188
650		0	_aBranding (Marketing) _9936
650		0	_aInternet marketing. _92189
942			_2ddc _cBK
999			_c13604 _d13604