| 000 | 01359cam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 13929923 | ||
| 005 | 20150206104225.0 | ||
| 008 | 130627s2005 ohua 001 0 eng d | ||
| 010 | _a 2005274028 | ||
| 020 | _a0324200579 | ||
| 035 | _a(OCoLC)ocm57389990 | ||
| 040 |
_aEXW _cEXW _dIXA _dIBS _dDLC _dBD-DhAAL |
||
| 050 | 0 | 0 |
_aHF5415.5 _b.S736 2005 |
| 082 | 0 | 0 |
_a658.8/12 _222 |
| 999 |
_c13627 _d13627 |
||
| 999 | _c13627 | ||
| 100 | 1 |
_aStein, Donna Baier. _92216 |
|
| 245 | 1 | 4 |
_aThe new marketing conversation : _bcreating and strengthening relationships between buyers and sellers / _cDonna Baier Stein, Alexandra MacAaron. |
| 260 |
_aMason, Ohio : _bThomson, _cc2005. |
||
| 300 |
_axii, 271 p. : _bill. ; _c24 cm. |
||
| 500 | _aIncludes index. | ||
| 505 | 0 | _aThe new marketing conversation -- The role of research and testing in your marketing conversation -- Developing a winning communications strategy -- Direct mail -- Telemarketing -- Radio -- Television -- Newsletters -- E-mail -- The web -- Wireless -- Putting it together : integrating media for maximum results -- Action plan for building your new marketing conversation. | |
| 650 | 0 |
_aCustomer relations. _9739 |
|
| 650 | 0 |
_aBusiness communication. _92217 |
|
| 650 | 0 |
_aRelationship marketing. _92218 |
|
| 650 | 0 |
_aMarketing. _92219 |
|
| 700 | 1 |
_aMacAaron, Alexandra. _92220 |
|
| 942 |
_2ddc _cBK |
||