| 000 | 00821nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 27520 | ||
| 003 | BD-DhAAL | ||
| 005 | 20151109020001.0 | ||
| 008 | 130909s2010 nyua b 001 0 eng | ||
| 010 | _a 94040494 | ||
| 020 | _a9780077123307 | ||
| 020 | _a0077123301 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhAAL |
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| 050 | 0 | 0 |
_aHF5415 _b.J5 1995 |
| 082 | 0 | 0 |
_a658.8 _220 |
| 100 | 1 |
_aJobber, David, _d1947- _93012 |
|
| 245 | 1 | 0 |
_aPrinciples and practice of marketing / _cDavid Jobber. |
| 250 | _a6th ed. | ||
| 260 |
_aLondon ; _aNew York : _bMcGraw-Hill, _c2010 |
||
| 300 |
_axxx, 976 p. : _bill. (some col.) ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing. _93013 |
|
| 650 | 0 |
_aMarketing _zEurope _xCase studies. _93014 |
|
| 942 |
_2ddc _cBK _02 |
||
| 999 |
_c13951 _d13951 |
||