| 000 | 01029nam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 27593 | ||
| 003 | BD-DhAAL | ||
| 005 | 20130926115910.0 | ||
| 008 | 130927s2012 enka b 001 0 eng | ||
| 010 | _a 2010935044 | ||
| 020 | _a9780199587407 (hbk.) | ||
| 020 | _a9780199655854 | ||
| 020 | _a019958740X (hbk.) | ||
| 040 |
_aUKM _cUKM _dYDXCP _dBWK _dLGG _dCDX _dDLC _dBD-DhAAL |
||
| 050 | 0 | 0 |
_aHF5415.1255 _b.H65 2010 |
| 082 | 0 | 4 |
_a658.827 _222 |
| 999 |
_c14024 _d14024 |
||
| 999 | _c14024 | ||
| 100 | 1 |
_aHolt, Douglas B. _93263 |
|
| 245 | 1 | 0 |
_aCultural strategy : _busing innovative ideologies to build breakthrough brands / _cDouglas Holt and Douglas Cameron. |
| 260 |
_aOxford : _bOxford University Press, _cc2012. |
||
| 300 |
_axv, 387 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBranding (Marketing) _9936 |
|
| 650 | 0 |
_aMarketing _xSocial aspects. _93264 |
|
| 650 | 0 |
_aBranding (Marketing) _vCase studies. _93265 |
|
| 700 | 1 |
_aCameron, Douglas. _93266 |
|
| 942 |
_2ddc _cBK |
||