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| 001 | 27596 | ||
| 003 | BD-DhAAL | ||
| 005 | 20150208115606.0 | ||
| 008 | 130926s2005 njua b 001 0 eng | ||
| 010 | _a 2005007457 | ||
| 020 | _a9780471690160 (cloth) | ||
| 020 | _a0471690163 (cloth) | ||
| 040 |
_aDLC _cDLC _dDLC _dBd-DhAAL |
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_aHD69.B7 _bK46 2005 |
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_a658.8/27 _222 |
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_c14026 _d14026 |
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| 245 | 0 | 0 |
_aKellogg on branding : _bthe marketing faculty of the Kellogg School of Management / _cedited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler. |
| 260 |
_aHoboken, N.J. : _bWiley, _cc2005. |
||
| 300 |
_axvii, 334 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBrand name products. _93270 |
|
| 650 | 0 |
_aBranding (Marketing) _9936 |
|
| 650 | 0 |
_aCustomer relations _xManagement. _93271 |
|
| 700 | 1 |
_aTybout, Alice M. _93272 |
|
| 700 | 1 |
_aCalkins, Tim. _93273 |
|
| 710 | 2 |
_aKellogg School of Management. _93274 |
|
| 942 |
_2ddc _cBK |
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