000 00808nam a2200253 a 4500
001 2145094
008 090616r20022000 njua b 001 0 eng d
010 _a 98052099
020 _a8120316096
020 _a0130122173
040 _aDLC
_cDLC
_dDLC
082 0 0 _a658.8
_221
100 1 _aKotler, Philip.
245 1 0 _aMarketing management /
_cPhilip Kotler.
250 _aMillennium ed.
260 _aUpper Saddle River, N.J. ;
_aNew Delhi :
_bPrentice Hall,
_cc2000.[Reprinted 2002]
300 _axxxii, 718, [32] p. :
_bcol. ill. ;
_c26 cm.
490 1 _aThe Prentice Hall international series in marketing
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing
_xManagement.
942 0 0 _01
999 _c1421
_d1421