| 000 | 00890nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 14688426 | ||
| 008 | 090616s2008 njua b 001 0 eng d | ||
| 010 | _a 2007000562 | ||
| 020 | _a9788120332928 | ||
| 020 | _a9780132390026 (alk. paper) | ||
| 020 | _a0132390027 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dYDX _dBAKER _dBTCTA _dYDXCP _dNLGGC _dDLC |
||
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aPrinciples of marketing / _cPhilip Kotler, Gary Armstrong. |
| 250 | _a12th ed. | ||
| 260 |
_aUpper Saddle River, N.J. ; _aNew Delhi : _bPearson/Prentice Hall, _cc2008. |
||
| 300 |
_axxiv, 599, [99] p. : _bill. (chiefly col.) ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references (p. R-1 - R-30) and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aArmstrong, Gary _q(Gary M.) |
|
| 942 | 0 | 0 | _02 |
| 999 |
_c1424 _d1424 |
||