| 000 | 01277nam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 14075783 | ||
| 008 | 090616s2006 nyu b 001 0 eng d | ||
| 010 | _a 2005052643 | ||
| 020 | _a0273693980 (pbk) | ||
| 020 | _a9780273693987 | ||
| 040 |
_aDLC _cDLC |
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| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 |
_aDoyle, Peter, _d1943 June 23-2003. |
|
| 245 | 1 | 0 |
_aMarketing management and strategy / _cPeter Doyle and Phil Stern. |
| 250 | _a4th ed. | ||
| 260 |
_aNew York : _bFinancial Times Prentice Hall, _c2006. |
||
| 300 |
_axii, 446p. : _bill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aStern, Phil, _d1954- |
|
| 999 |
_c1428 _d1428 |
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| 952 |
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| 952 |
_w2011-01-24 _p3010021805 _r2011-09-13 _40 _eTRIM EDUCATION _00 _bBRACUL _m12 _10 _o658.8 DOY _d2011-01-24 _t2 _70 _cGEN _2ddc _g9950.00 _yBK _s2011-07-05 _l2 _aBRACUL |
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| 952 |
_p3010022022 _40 _eTRIM EDUCATION _00 _bBRACUL _10 _o658.8 DOY _d2011-03-13 _t3 _70 _cGEN _2ddc _g9950 tk. _yBK _aBRACUL |
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