| 000 | 00988nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 3942864 | ||
| 008 | 090616s1994 nyuab b 001 0 eng d | ||
| 010 | _a 93028550 | ||
| 020 | _a0070610150 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 082 | 0 | 0 |
_a658.8 _220 |
| 100 | 1 | _aStanton, William J. | |
| 245 | 1 | 0 |
_aFundamentals of marketing / _cWilliam J. Stanton, Michael J. Etzel, Bruce J. Walker. |
| 250 | _a10th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc1994. |
||
| 300 |
_axxviii, 697 p. : _bco;. ill., col. maps ; _c27 cm. |
||
| 490 | 1 | _aMcGraw-Hill series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aEtzel, Michael J. | |
| 700 | 1 | _aWalker, Bruce J. | |
| 999 |
_c1430 _d1430 |
||
| 952 |
_w2009-06-28 _p3010006016 _r2011-12-05 _40 _00 _bBRACUL _m10 _10 _o658.8 STA 1994 _d2009-06-28 _t1 _70 _cGEN _2ddc _yBK _s2011-09-18 _l1 _aBRACUL |
||