| 000 | 01070nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 13311649 | ||
| 008 | 090616s2004 njuab b 001 0 eng d | ||
| 010 | _a 2003060912 | ||
| 020 | _a8177584502 | ||
| 020 | _a0131138650 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 | _aLovelock, Christopher H. | |
| 245 | 1 | 0 |
_aServices marketing : _bpeople, technology, strategy / _cChristopher Lovelock, Jochen Wirtz, Jayanta Chatterjee. |
| 250 | _a5th ed. | ||
| 260 |
_aUpper Saddle River, N.J. ; _aNew Delhi : _bPearson/Prentice Hall, _cc2004. |
||
| 300 |
_axvi, 594 p. : _bill., map ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aProfessions _xMarketing. |
|
| 650 | 0 |
_aService industries _xMarketing. |
|
| 700 | 1 | _aWirtz, Jochen. | |
| 700 | 1 | _aChatterjee, Jayanta . | |
| 999 |
_c1440 _d1440 |
||
| 952 |
_w2009-06-28 _p3010015941 _r2012-05-28 _40 _00 _bBRACUL _10 _o658.8 LOV _d2009-06-28 _q2012-09-25 _t1 _70 _cGEN _2ddc _yBK _s2012-05-28 _l1 _aBRACUL |
||