| 000 | 00946nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 4521985 | ||
| 008 | 090616s1999 ohu b 001 0 eng d | ||
| 010 | _a 99028163 | ||
| 020 | _a0324006381 | ||
| 040 |
_aDLC _cDLC |
||
| 082 | 0 | 0 |
_a658.8 _221 |
| 100 | 1 | _aLamb, Charles W. | |
| 245 | 1 | 0 |
_aMarketing / _cCharles W. Lamb, Joseph H. Hair, Carl McDaniel. |
| 250 | _a5th ed. | ||
| 260 |
_aCincinnati, OH : _bSouth-Western College Pub., _c1999. |
||
| 300 |
_axxxiv,772 p. : _bill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aHair, Joseph F. | |
| 700 | 1 | _aMcDaniel, Carl D. | |
| 999 |
_c1441 _d1441 |
||
| 952 |
_w2009-06-28 _p3010014762 _r2011-12-29 _40 _00 _bBRACUL _m3 _10 _o658.8 LAM 1999 _d2009-06-28 _q2012-08-13 _t1 _70 _cGEN _2ddc _yBK _s2011-12-29 _l2 _aBRACUL |
||