| 000 | 01097nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 154918 | ||
| 008 | 090617r1999 enk 000 0 eng d | ||
| 010 | _a 98115315 | ||
| 020 | _a8176490709 | ||
| 020 | _a075062244X (pbk.) | ||
| 040 |
_aUkNcU _cUkNcU _dDLC |
||
| 082 | 0 | 0 |
_a658.8 _221 |
| 100 | 1 |
_aWilson, R. M. S. _q(Richard Malcolm Sano) |
|
| 245 | 1 | 0 |
_aStrategic marketing management : _bplanning, implementation, and control / _cRichard M.S. Wilson and Colin Gilligan. |
| 250 | _a2nd ed. | ||
| 260 |
_aOxford, England : _bButterworth-Heinemann, ; _aNew Delhi, : _bViva Books Private Ltd. _c1999.[Reprinted] |
||
| 300 |
_axx, 827 p. : _bill. ; _c29 cm. |
||
| 490 | 1 | _aThe Marketing series | |
| 504 | _aIncludes bibliography (p. 791-811) and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aGilligan, Colin. | |
| 830 | 0 | _aMarketing series (London, England) | |
| 999 |
_c1459 _d1459 |
||
| 952 |
_w2009-06-28 _p3010011792 _r2009-06-28 _40 _00 _bBRACUL _10 _o658.8 WIL _d2009-06-28 _t1 _70 _cGEN _2ddc _yBK _aBRACUL |
||