| 000 | 01129nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 3996047 | ||
| 008 | 090617s1996 nyua f 001 0 eng d | ||
| 010 | _a 96000530 | ||
| 020 | _a0471124397 (cloth : alk. paper) | ||
| 020 | _a0471124419 (pbk. : alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 082 | 0 | 0 |
_a658.8/4 _220 |
| 100 | 1 |
_aSmith, Jeanette, _d1924- |
|
| 245 | 1 | 0 |
_aEntrepreneur magazine : _bguide to integrated marketing / _cJeanette Smith. |
| 260 |
_aNew York : _bJohn Wiley, _cc1996. |
||
| 300 |
_axii, 277 p. : _bill. ; _c24 cm. |
||
| 490 | 1 | _aEntrepreneur magazine small business series | |
| 504 | _aIncludes index. | ||
| 650 | 0 |
_aAdvertising media planning _xHandbooks, manuals, etc. |
|
| 650 | 0 |
_aDirect marketing _xHandbooks, manuals, etc. |
|
| 999 |
_c1467 _d1467 |
||
| 952 |
_w2009-06-28 _p3010007936 _r2009-06-28 _40 _00 _bBRACUL _10 _o658.8/4 SMI 1996 _d2009-06-28 _t1 _70 _cGEN _2ddc _yBK _aBRACUL |
||
| 952 |
_p3010007937 _40 _00 _bBRACUL _10 _o658.8/4 SMI 1996 _d2011-04-23 _t2 _70 _cGEN _2ddc _yBK _aBRACUL |
||