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| 003 | BD-DhAAL | ||
| 008 | 090617s2002 maua b 001 0 eng d | ||
| 010 | _a 2001024810 | ||
| 020 | _a0072398841 (hardback) | ||
| 020 | _a0071123121 | ||
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_a658.84 _222 |
| 100 | 1 |
_aCateora, Philip R. _939978 |
|
| 245 | 1 | 0 |
_aInternational marketing / _cPhilip R. Cateora, John L. Graham. |
| 250 | _a11th ed. | ||
| 260 |
_aNew York : _bIrwin McGraw-Hill, _cc2002. |
||
| 300 |
_axxv, 694 p. : _bill. ; _c29 cm. |
||
| 490 | 1 | _aThe McGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aExport marketing. _939979 |
|
| 650 | 0 |
_aInternational business enterprises. _939980 |
|
| 700 | 1 |
_aGraham, John L. _939981 |
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| 942 | 0 | 0 |
_01 _2ddc _cBK |