| 000 | 00874nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 1213466 | ||
| 008 | 090622r2000 nyu b 001 0 eng d | ||
| 010 | _a 99025715 | ||
| 020 | _a8178081229 | ||
| 020 | _a0273639609 (alk. paper) | ||
| 040 |
_aDLC _cDLC |
||
| 082 | 0 | 0 |
_a658.8/02 _221 |
| 100 | 1 | _aBlythe, Jim. | |
| 245 | 1 | 0 |
_aMarketing communications / _cJim Blythe. |
| 260 |
_aNew York : _bPrentice Hall, ; _aNew Delhi : _bAddison Wesley, _c2000.[Reprinted] |
||
| 300 |
_axi, 252 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aMarketing. | |
| 999 |
_c1545 _d1545 |
||
| 952 |
_w2009-06-28 _p3010009210 _r2009-06-28 _40 _00 _bBRACUL _10 _o658.8/02 BLY 2000 _d2009-06-28 _t1 _70 _cGEN _2ddc _yBK _aBRACUL |
||