| 000 | 00973nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 3997134 | ||
| 008 | 090622s1997 ilua b 001 0 eng d | ||
| 010 | _a 96012050 | ||
| 020 | _a0256214387 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 082 | 0 | 0 |
_a658.8/02 _220 |
| 100 | 1 | _aCravens, David W. | |
| 245 | 1 | 0 |
_aStrategic marketing / _cDavid W. Cravens. |
| 250 | _a5th ed. | ||
| 260 |
_aChicago ; _aBoston : _bIrwin, _cc1997. |
||
| 300 |
_axviii, 670 p. : _bill. ; _c24 cm. |
||
| 490 | 1 | _aThe Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xDecision making. |
|
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 999 |
_c1547 _d1547 |
||
| 952 |
_w2009-06-28 _p3010008007 _r2012-01-15 _40 _00 _bBRACUL _m3 _10 _o658.8/02 CRA 1997 _d2009-06-28 _q2012-09-04 _t1 _70 _cGEN _2ddc _yBK _s2012-01-15 _l3 _aBRACUL |
||