| 000 | 01043nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | 13110098 | ||
| 008 | 090622s2004 njua b 001 0 eng d | ||
| 010 | _a 2003044004 | ||
| 020 | _a0131421840 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 082 | 0 | 0 |
_a658.8/02 _221 |
| 100 | 1 | _aKerin, Roger A. | |
| 245 | 1 | 0 |
_aStrategic marketing problems : _bcases and comments / _cRoger A. Kerin, Robert A. Peterson. |
| 250 | _a10th ed. | ||
| 260 |
_aUpper Saddle River, NJ : _bPearson/Prentice Hall, _cc2004. |
||
| 300 |
_aviii, 696 p. : _bill. (some col.) ; _c29 cm. |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xDecision making _vCase studies. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 700 | 1 |
_aPeterson, Robert A. _q(Robert Allen), _d1944- |
|
| 999 |
_c1548 _d1548 |
||
| 952 |
_w2009-06-28 _p3010015835 _r2012-01-15 _40 _00 _bBRACUL _m3 _10 _o658.8/02 KER 2004 _d2009-06-28 _q2012-09-04 _t1 _70 _cGEN _2ddc _yBK _s2012-01-15 _l4 _aBRACUL |
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