| 000 | 00999nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 653138 | ||
| 008 | 090623s1995 nyua b 001 0 eng d | ||
| 010 | _a 94024948 | ||
| 020 |
_a0029166624 : _c$30.00 |
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| 040 |
_aDLC _cDLC _dDLC |
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| 082 | 0 | 0 |
_a659.1 _220 |
| 100 | 1 | _aJones, John Philip. | |
| 245 | 1 | 0 |
_aWhen ads work : _bnew proof that advertising triggers sales / _cJohn Philip Jones. |
| 260 |
_aNew York : _bLexington Books, _cc1995. |
||
| 300 |
_axvi, 240 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 223-231) and index. | ||
| 650 | 0 |
_aAdvertising _xCase studies. |
|
| 650 | 0 |
_aSales promotion _xCase studies. |
|
| 999 |
_c1561 _d1561 |
||
| 952 |
_w2009-06-28 _p3010011608 _r2009-06-28 _40 _00 _bBRACUL _10 _o659.1 JON _d2009-06-28 _t1 _70 _cGEN _2ddc _yBK _aBRACUL |
||
| 952 |
_p3010011607 _40 _00 _bBRACUL _10 _o659.1 JON _d2010-11-28 _t2 _70 _cGEN _2ddc _yBK _aBRACUL |
||