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| 001 | 13329 | ||
| 003 | BD-DhAAL | ||
| 005 | 20130619113007.0 | ||
| 008 | 090618r20031997enka b 001 0 eng d | ||
| 020 | _a8175541091 | ||
| 082 | 0 | 0 |
_a658.8/343 _222 |
| 999 |
_c1578 _d1578 |
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| 999 | _c1578 | ||
| 100 | 1 |
_aKapferer, Jean-Noël. _92148 |
|
| 245 | 1 | 4 |
_aStrategic brand management : _bcreating and sustaining brand equity long term / _cJean-Noël Kapferer. |
| 260 |
_aLondon ; _aSterling, VA. ; _aNew Delhi : _bKogan Page ; _c1997 [reprinted 2003] |
||
| 300 |
_a443 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBrand name products _xManagement. _92149 |
|
| 942 |
_2ddc _cBK |
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