| 000 | 00953nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | 4943775 | ||
| 008 | 090618s1996 nyu 001 0 eng d | ||
| 010 | _a\\\96018232 | ||
| 020 | _a0471147494 (cloth : alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 082 | 0 | 0 |
_a659.14/3 _220 |
| 100 | 1 |
_aBieler, Peter, _d1943- |
|
| 245 | 1 | 0 |
_a"This business has legs" : _bhow I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story / _cPeter Bieler with Suzanne Costas. |
| 260 |
_aNew York : _bJohn Wiley, _cc1996. |
||
| 300 |
_aix, 206 p. ; _c25 cm. |
||
| 504 | _aIncludes index. | ||
| 650 | 0 |
_aTelevision advertising _zUnited States _xCase studies. |
|
| 650 | 0 |
_aInfomercials _zUnited States _xCase studies. |
|
| 650 | 0 |
_aExercise _xEquipment and supplies _xMarketing _xCase studies. |
|
| 700 | 1 | _aCostas, Suzanne. | |
| 942 | 0 | 0 | _01 |
| 999 |
_c1587 _d1587 |
||