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| 999 |
_c1765 _d1765 |
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| 001 | 12234 | ||
| 003 | BD-DhAAL | ||
| 008 | 090618s1996 iluab b 001 0 eng d | ||
| 010 | _a 95034965 | ||
| 020 | _a0256139903 | ||
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_aDLC _cDLC _dDLC _dBD-DhAAL |
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_a658.8 _220 |
| 100 | 1 |
_aPerreault, William D. _941451 |
|
| 245 | 1 | 0 |
_aBasic marketing : _ba global-managerial approach / _cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | _aTwelve edition | ||
| 260 |
_aChicago : _bIrwin, _cc1996. |
||
| 300 |
_a1 v. (various pagings) : _bcolor illustrations, color maps ; _c27 cm. |
||
| 490 | 1 | _aThe Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. _941452 |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _941453 |
|
| 942 |
_2ddc _cBK |
||